Privacy policy

Last updated: September 8, 2025

Giddyup Gear, LLC ("Giddyup Gear," "we," "us," or "our") operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"). Our store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use the Services.

1) Personal Information We Collect or Process

"Personal information" means information that identifies, relates to, describes, or can reasonably be associated with you or your household. Personal information does not include de‑identified or aggregated information.

Depending on how you interact with the Services and as permitted by applicable law, we may collect or process:

  • Contact details (e.g., name, billing/shipping address, phone number, email address)
  • Financial information (e.g., card details processed via our payment providers, transaction amounts, form of payment, payment confirmations)
  • Account information (e.g., username, password, security questions, preferences, settings)
  • Transaction information (e.g., items viewed, cart activity, wishlists, purchases, returns, exchanges, cancellations, order history)
  • Communications (e.g., information you include when you contact customer support or respond to surveys)
  • Device & network information (e.g., IP address, device identifiers, browser type, operating system, mobile network)
  • Usage information (e.g., pages viewed, time on site, navigation paths, referring/exit pages, feature use)
  • Inferences drawn from the above (e.g., preferences, interests, purchase likelihood)

We may also collect UGC (user‑generated content) such as product reviews you choose to post publicly.

2) Sources of Personal Information

We obtain personal information from:

  • Directly from you when you create an account, make a purchase, contact us, or otherwise use the Services.
  • Automatically via cookies, pixels, SDKs, and similar technologies when you interact with the Services.
  • Service providers who perform functions on our behalf (e.g., payments, fulfillment, analytics, cloud hosting, customer support).
  • Business/marketing partners and third parties consistent with this Policy and applicable law.

A quick note in plain English: We use modern e‑commerce tools to keep the store running smoothly and to make your experience relevant—not to be nosy neighbors.

3) Cookies and Similar Technologies

We and our providers use cookies, pixels, and similar technologies to operate the Services, remember your preferences, measure site performance, and deliver advertising. You can manage certain cookies through your browser settings. Some features may not function properly without cookies.

4) How We Use Personal Information

We use personal information to:

  • Provide, operate, and improve the Services (including order processing, payments, shipping, returns, exchanges, account management, and customer support)
  • Personalize your experience (e.g., recommendations, saved carts)
  • Market and advertise (including email/SMS/postal mail and on other sites/apps, subject to your choices)
  • Maintain safety and security (e.g., authentication, fraud detection and prevention)
  • Communicate with you (e.g., order updates, policy changes, support responses)
  • Comply with legal obligations and enforce our terms, or protect our rights, users, and the public

5) How We Disclose Personal Information

We may disclose personal information, consistent with this Policy and applicable law, to:

  • Shopify (hosting, checkout, analytics, advertising enablement)
  • Vendors/service providers (e.g., IT, payments, shipping/fulfillment, cloud storage, analytics, support)
  • Business/marketing partners to provide services and advertising (they will use your information per their own notices)
  • Affiliates and within our corporate group
  • Parties to a business transaction (e.g., merger, acquisition, reorganization, asset sale, bankruptcy)
  • Authorities or other parties where required by law or to protect rights, safety, and the integrity of the Services
  • Others with your direction or consent (e.g., social logins, sharing tools)

Depending on where you reside, you may have the right to direct us not to disclose certain information for targeted advertising. See Your Rights & Choices below.

6) Relationship with Shopify

Our Services are hosted and supported by Shopify, which collects and processes personal information about your interactions with our store (and across other merchants) to provide and improve its services, including optional enhanced features. In those contexts, Shopify is responsible for its processing activities and for responding to any requests you submit to exercise privacy rights regarding Shopify’s use of your data.

To learn more about how Shopify uses your information and any rights you may have, please see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

7) User‑Generated Content (Reviews, etc.)

Content you submit to public areas of the Services (e.g., product reviews) is public and may be read, collected, and used by others. Please do not post information you prefer to keep private.

8) Third‑Party Websites and Links

The Services may link to third‑party websites or platforms. Their privacy and security practices are governed by their own terms and notices. We are not responsible for the privacy or security of such sites or for information you choose to make public on those platforms.

9) Children’s Data

The Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child provided personal information, please contact us and we will take appropriate steps to delete it. As of the effective date, we do not have actual knowledge that we "sell" or "share" the personal information of users under 16.

10) Security and Retention

We employ administrative, technical, and physical safeguards designed to protect personal information. That said, no method of transmission or storage is 100% secure (we wish it were). We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

11) Your Rights & Choices

Depending on your location, you may have rights such as access/know, delete, correct, portability, and rights to opt out of certain processing (e.g., targeted advertising, certain sales or sharing, or profiling with significant effects). You may also manage promotional email preferences using the unsubscribe link in our messages (we’ll still send transactional emails about your orders/account).

Global Privacy Control (GPC)

If you visit our site with a Global Privacy Control (GPC) opt‑out signal enabled, we will treat it as a request to opt out for that browser/device (and for your Shopify account if we can associate the signal).

To exercise rights available to you, please contact us using the details below or use any self‑service tools provided on the Services. We may verify your identity as permitted by law. You may designate an authorized agent; we may require proof of authorization and direct verification.

We will not discriminate against you for exercising any rights.

12) State‑Specific Notices (U.S.)

Residents of certain U.S. states (including, but not limited to, CA, CO, CT, DE, FL, IN, IA, KY, MD, MN, MT, NE, NH, NJ, OR, RI, TN, TX, UT, VA) may have additional rights under state privacy laws (e.g., to confirm processing, access/delete certain data, portability, correct inaccuracies, and opt out of targeted advertising/sales/profiling with significant effects). California residents may also make “Shine the Light” requests twice per year regarding certain disclosures for direct marketing.

To exercise any state‑specific rights, please contact us as set out below. We will respond to appeals within timelines required by applicable law (e.g., VA/CT: 60 days; CO: 45 days).

13) International Users & Transfers

We are based in the United States. Your information may be transferred to, stored, or processed in the U.S. and other jurisdictions that may not provide the same level of data protection as your home country. Where required, we use appropriate safeguards for cross‑border transfers (e.g., EU Standard Contractual Clauses or UK equivalents) unless the destination is deemed adequate.

14) Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices or for legal, regulatory, or operational reasons. We will post the updated Policy and revise the “Last updated” date above, and provide additional notice if required by law.

15) Contact Us

Questions about this Policy or our privacy practices? Need to exercise your rights? We’re here for it.

Email: sherrise@giddyupglove.com
Mail: Giddyup Gear, LLC — 60795 Windsor Drive, Bend, OR 97702, USA

Promise, not posture: We build gear for real life; we treat your data the same way—useful, minimal, and handled with care.

16) Your Consent

By using the Services, you consent to our collection, use, disclosure, and other processing of your personal information as described in this Privacy Policy (and as updated from time to time).